How Influencer Marketing Is Helping Small Businesses In Pakistan

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SadaPay says it has over 500,000 people on its waiting list, which according to the company COO Omer Salimullah is going to be a gargantuan task to fulfill. “You can imagine the impossible logistical challenge to print and send out 500,000 debit cards in one day,” says Omer. During the survey, 18pc of SMBs in South Asiastated that they had increased employment as a consequence of the Covid-19 pandemic.

You don’t need to have a hefty budget for influencer marketing if you do your research well. Wildshop.pk certainly knows what shades are the talk of the town, so the people behind this business simply post the shades to an influencer and the job is done. One of the best things about influencers is that they are the best source of information on current news and pop culture trends. You can find influencers based on industries like health, fitness, beauty, etc.

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Every season, Zari Faisal collaborates with Pakistani influencers who have popular accounts on Instagram. The influencers flaunt the stylish items and reach the target audience’s Instagram timeline with a fresh new perspective to influencer marketing. For a Pakistani brand, Instagram is one of the best marketing tools that cost little to no investment. Zari Faisal is one of the brands who swear by influencer marketing to launch their collection every season. With its photo-filled timelines and gorgeous people posing with their favorite products, influencer marketing has turned Instagram into a one billion dollar industry. The arts and crafts business ‘crafted by Sudrish’ started marketing their products by sending packages of handmade jewelry to influencers on Instagram.

They took a route different than investing in celebrity endorsement and expensive marketing deals. Other eateries like Karachi Kitchen are also quick to jump on the influencer marketing bandwagon by sending meals to influencers and letting them promote through their own platforms. Pakistan’s fintech company SadaPay has claimed to have raised $10.7 million in its extended seed round to deliver financial services as a fully licensed Electronic Money Institution .

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In a survey,56% of respondents said that they would shop from a business if they see a relatable photo posted by a customer. If you are thinking of dipping your toe in the world of influencer marketing, you should rest assured that it will get you scores of millennial followers who believe in a product only when they see it on a friend or influencer. If you run a small business in Pakistan, you have to consider rents, bills, and worker wages.

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If you are launching an online store, things like payment gateways, shipping costs, and postal theft will keep you up at nights. A small business owner has to wear many hats at once, and being a marketer is one of it. A sustaining business needs to promote itself to land customers and generate sales. “For example, when we help freelancers accept international payments or offer payroll services to businesses,” says Tayseer Ali, the company’s CFO.

Moreover, 35pc and 34pc of SMBs, respectively, in Pakistan and Philippines were planning to have only in-person operations. Blue Line fiberglass is a leading Fiberglass Manufacturer Company in Karachi, a subsidiary of Blue Line Décor which was formed in 2003 with vision to deliver value added services and products to our r... Sindh Trading Corporation, is the pioneer company of surgical and medical items in Pakistan, established by Muhammad Javaid Sheikh in 1974.